Archive for April, 2017

Our nudity, their nudity

Our nudity, their nudity. by ernesto alegre

It is curious to what extent we naturalize odd things, and almost we don’t react to -or not even perceive- the difference in media treatment of the same situation, depending on the origin of who are shown in the images.
I’m referring to the fact that we all would say that a 52-year-old man from a town of Afghanistan or Syria, has the same right to honour than a 52-year-old man from a town of UK or France. Read On…

The changing chain

Reality is translated into data
Data are translated into information
Information is translated into insights*
Insights are translated into knowledge
Knowledge is translated into applicable principles
Applicable principles are translated into applied principles, and reality changes, at last.

* Here, context building is your best friend

Light contexts, dense contexts

The communication environment.
A communication environment can be judged from many perspectives: according to its thematic specificity or semantic verticality, its subject variety or theme horizontality, according to the existent ties between the players of that environment -if these ties are weak, strong, if there are any hierarchy stablished between the players-, and a long etcetera. Read On…