Posts Tagged ‘context’

no comment – no context

no comment - no context, by ernesto alegre

Euronews, the european news channel, has a content format called no comment, which aims to connect the user as directly as possible with the news.
It consists of video images of an event, without the completion of written or spoken information. And what invalidates this format in terms of information format: without the slightest context that would give even an aseptic title.
In this way, the viewer finds himself seeing images usually of a subjective camera, in the total absence of something that guides him about what he is seeing.
The result is the misunderstanding of what you have on screen and not the feeling of living something in a crude way.
The lack of understanding of what is seen act as a barrier between the user and the event, so the transport of information is interrupted (unless you have that context in another way) and the format becomes abstract, the news never is formed.
I find very strange that a news channel has conceived a format without context, because without this crucial element it is impossible that the news exists …

 

Our nudity, their nudity

Our nudity, their nudity. by ernesto alegre

It is curious to what extent we naturalize odd things, and almost we don’t react to -or not even perceive- the difference in media treatment of the same situation, depending on the origin of who are shown in the images.
I’m referring to the fact that we all would say that a 52-year-old man from a town of Afghanistan or Syria, has the same right to honour than a 52-year-old man from a town of UK or France. Read On…

The changing chain

Reality is translated into data
Data are translated into information
Information is translated into insights*
Insights are translated into knowledge
Knowledge is translated into applicable principles
Applicable principles are translated into applied principles, and reality changes, at last.

* Here, context building is your best friend

Light contexts, dense contexts

The communication environment.
A communication environment can be judged from many perspectives: according to its thematic specificity or semantic verticality, its subject variety or theme horizontality, according to the existent ties between the players of that environment -if these ties are weak, strong, if there are any hierarchy stablished between the players-, and a long etcetera. Read On…